My brief was to capture the exclusive “Unity by Hard Rock: Come Together for Good” performance from John Legend at Hard Rock Cafe London. The focus was on documenting the intimate live set, the excitement of Unity loyalty members winning the VIP experience, and the atmosphere of a sold-out, members-only event.

I chose a photo-documentary style to reflect both the musical artistry on stage and the close-quarters energy in the room. I framed John Legend’s emotive delivery of hits like “Ordinary People,” “All of Me,” and “Tonight,” while also photographing the reactions of two sweepstakes winners – flown in and seated just feet from the stage. Between songs, I captured candid moments: the glow of the “Hard Rock House” décor and the joy in the crowd as they immersed themselves in this unique charity-driven evening.

P1C received a cohesive gallery that brings their “Come Together for Good” campaign to life. These images were tailored for P1C’s press releases, Hard Rock’s social channels, and Unity loyalty-program promotions – showcasing John Legend’s intimate performance, VIP reactions, and branded activations in one compelling visual package.